GMBapi Launches Self-Service White Label Local SEO Software for Agencies
‘S-HERTOGENBOSCH, Netherlands – September 16, 2026 – GMBapi today made white label delivery a standard part of its local SEO platform, giving marketing agencies of any size a fully branded environment in which to manage their clients’ local search presence.
Agencies can now run the entire platform on a subdomain of their choosing, carrying their own brand name, logo, favicon, and color scheme across every dashboard, report, and client-facing screen, including the login page. Clients log in directly to the agency’s branded portal and work in the same environment the agency’s own team uses, with no separate access to configure.
White label has historically been an enterprise feature in local SEO software, typically reserved for reseller tiers, per-seat licensing, or accounts committing to large location volumes. GMBapi’s approach removes that barrier: setup is self-service, takes minutes, requires no DNS configuration, and is available during the platform’s 14-day free trial, which does not require a credit card.
“Agencies shouldn’t have to choose between looking professional to their clients and running a business that makes money,” said Michel van Luijtelaar, Co-founder of GMBapi. “The branded portal is the thing a client actually sees, and for years it’s been the feature agencies couldn’t afford to switch on. We think that’s backwards.”
Inside the branded environment, agencies get the full platform with no feature restrictions: bulk publishing across hundreds of Google Business Profile locations, AI-assisted review management with deleted review monitoring, citation syncing to directory and mapping networks, Apple Business Connect management, credit-free geo-grid rank tracking, and visibility tracking across AI assistants including ChatGPT, Perplexity, and Gemini.
The credit-free model matters at agency scale. Rank and AI visibility scans are unmetered, so an agency answering a client’s question about this week’s positions incurs no additional cost, in contrast to tools that sell scans in credit packs.
GMBapi is an official Google Business Profile API Partner and an Apple Business partner. The platform is built by a team that includes former Google specialists from the Business Profile, Ads, and Maps teams. G2 users have recognized GMBapi for “Best Estimated ROI” in the Local SEO Software, Listing Management, and Local Marketing categories.
For agencies that want the portal on a domain they own, a custom-domain option is available, adding an agency-owned web address and email sending domain.
White label local SEO software is available now to all GMBapi customers. Agencies can set up a branded portal at https://gmbapi.com/product/white-label-local-seo-software/
About GMBapi
GMBapi is a Google-first local SEO platform for multi-location brands, agencies, and API partners. Founded in 2022 and headquartered in ‘s-Hertogenbosch, the Netherlands, GMBapi manages local visibility, content, reputation, and reporting across Google Search, Google Maps, Apple Maps, AI assistants, and directory networks from a single platform.
Learn more at https://gmbapi.com
Media Contact
Company Name: GMBapi
Contact Person: Michel van Luijtelaar
Email: Send Email
Phone: +31639101609
Address:Walpoort 10 5211DK ‘s-Hertogenbosch
City: ‘s-Hertogenbosch
State: Noord-Brabant
Country: Netherlands
Website: https://gmbapi.com/
