MarketResponse acquires CX Specialist Underlined to further Strengthen its Position as a Customer Experience Specialist
MarketResponse acquires customer experience specialist Underlined from Broad Horizon. This acquisition strengthens MarketResponse’s leading position as a customer experience specialist.
Underlined offers a unique CX data platform that provides organizations with visibility and insight into their performance across the customer journey and conversations with customers. Many leading B2C companies already use Underlined to continuously monitor their customers’ experience and make adjustments where necessary to achieve greater customer loyalty and more revenue at the bottom line. Underlined has established a strong position at a time when the customer journey has become the starting point for survival in highly competitive markets and will be fully integrated into MarketResponse.
Jorgen Botermans, CEO of MarketResponse: “This acquisition fits into MarketResponse’s strategy to grow into an international full-service provider in the field of continuous insights-driven marketing. This is increasingly becoming a primary business process for companies that put the customer experience first. We make this happen with an optimal symbiosis between human expertise and innovative technology. Underlined fits this perfectly.”
About Market Response
MarketResponse is the boutique for market research and audience research. Through quantitative and qualitative research, it shows the person behind the data, exposes motives and makes behavior predictable. MarketResponse optimizes the customer experience, increases employee satisfaction and improves communication. It not only provides insights, but also helps to convert them into sustainable solutions. See also https://marketresponsegroup.com/.
Media Contact
Company Name: MarketResponse
Contact Person: Dirk van Gameren
Email: Send Email
Phone: +31 6 10 18 13 01
Country: United States
Website: https://marketresponsegroup.com/
