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Fetson, A leather luxury lifestyle brand designed by artisans with down to earth sensibility and aesthetics, and manufactured in Pakistan from premium leather and sturdy wool

San Francisco-based, Fetson is a modern designer of fine leather goods who will debut their collection of leather products in late June this year. Fetson’s accessory designers try to strike the correct balance between minimalism and sophistication while being useful and pragmatic. The way they address this challenge is by design collaboration. Original sketch work is translated into prototypes, which then go through dozens of design iterations before a final design is manufactured.

The result is practical design with a rich blend of personality and purity. To do their designs justice they source quality materials that are assembled by selected artisans. A sense of craft and use of traditional techniques lend the pieces a soft and decidedly human touch. Then, Premium leather is combined with rich wool to form a design foundation, which is then complemented with cloth and metals to form the backbone for their lifestyle accessory products.

Their products range from everyday use backpacks to high-end luxury wallets that are designed to showcase a sense of timeless elegance and have a minimalistic approach to them. Along with their use of different materials, their products are clean and polished – differing from the rugged approach that several competitors take.

They’ve considered all your everyday needs. Whether it’s compartments and pockets or smart functions, everything is well-kept and easy to access.

An idea that was brought to life in 2020 centered around a love for Pakistan Leather Industry. With exceptional craftsmanship that still remains untapped. Supporting native artisans whose craftsmanship is second to none, their influences are also spirited in heirlooms and heritage.

Fetson founder and CEO had the following to say when asked what makes Fetson unique: “At Fetson, we create modern personal accessories with traditional hand-made leather and wool techniques. Our designs are contemporary and minimalist with a commitment to functionality without sacrificing simplicity – the result is modern products that are personal, useful, and beautiful.”

About Fetson:

At its core, Fetson is a luxury lifestyle accessories brand. The products are designed by artisans with a down-to-earth sensibility and aesthetics. All of the products are hand-crafted using premium leather and sturdy wool. All of the products are created to inspire, motivate, and simplify, all while serving practical everyday needs. Fetson’s designs are always crafted by select artisans who have a proven knack for leather design and patterning.

Relevant Links:

Fetson’s Website

Fetson’s Instagram