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How Globally Renowned Nail Care Brand, Valentino Beauty Pure, Cemented Position as Nail Industry Leader

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How Globally Renowned Nail Care Brand, Valentino Beauty Pure, Cemented Position as Nail Industry Leader

LOS ANGELES, CA – Dec 24, 2020 – The impetus for the multimillion dollar nail care company, Valentino Beauty Pure, was highly practical. Founder and CEO, David DiLorenzo, sought to address the issue of nail dust and odor in his family’s salon business during the height of acrylic in the late 90’s and early 2000’s. Valentino Beauty Pure started with the development and patenting of what is now known as a “Source Capture System,” which alleviates odor and nail dust to the benefit of both salon clients and nail technicians. From there, DiLorenzo expanded Valentino Beauty Pure into a leading nail care company with international acclaim, an extensive offering of products, and a tremendous amount of reach on social media with over 400,000 followers on the brand’s Instagram account alone. 

During the brand’s infancy, DiLorenzo and his father operated Valentino Beauty Pure as a neutral company, and their innovative source capture systems opened avenues for them to collaborate with some of the most renowned brands in the nail industry, including Essie, Loreal, and OPI. DiLorenzo describes these early opportunities as an extreme honor that gave him invaluable insight into the nail care industry. 

As a purveyor of nail care products, Valentino Beauty Pure has won multiple readers’ choice awards in the nail industry’s leading publications for products across a variety of categories. DiLorenzo identifies digital marketing as a cornerstone of his brand’s success. In a recent interview with Forbes magazine, the founder and CEO said the following about the impact of social media on the success of Valentino Beauty Pure. 

“Social media, most specifically Instagram has allowed me to have direct contact with the end user; the nail technician and the clients. I have always believed in gorilla marketing, and this is gorilla marketing on steroids. We are in a contact sport; the more consumers you speak to the better chances you have at bat. I personally feel that establishing relations is key to our success as I have stayed up until 4AM for the past six years after technicians’ normal work hours.”

From the early days of the business, DiLorenzo has placed a great deal of emphasis on the importance of hosting seminars for those in the nail industry and traveling around the country to keep his pulse on the various trends and products that connect with people in different regions. DiLorenzo believes this practice critically informs the marketing strategy for Valentino Beauty Pure. For something as highly personal as nail care, it naturally figures that the social and cultural factors at play in various regions impact what is popular and what is not. DiLorenzo eagerly awaits when it is once again safe to resume his full slate of seminars and travel.

Besides providing the public with a wide variety of quality nail care products, a primary focus for Valentino Beauty Pure is empowering others in the nail care industry to achieve their dreams. The company seeks to do this by helping to create a foundation of knowledge among beginners, from technical skills to teaching them about aspects at play on the business side of the industry. DiLorenzo offered the following advice for those starting out in nail care in the aforementioned Forbes interview. 

“First you need to learn to perform the best services you possibly can, second you need to become self-aware with yourself and know if you are meant to be a salon owner, booth renter, or work in a salon. Not everyone is meant to be self-employed. If you are looking into opening your own location whether it be a salon or salon suite decide on the demographics of the customer base you are looking to serve.”

Despite the distinct challenges posed by the COVID-19 pandemic, DiLorenzo is bullish about the future of Valentino Beauty Pure. Some of the primary aspects of his five year vision for the brand include opening up advanced training facilities and Valentino Beauty Pure showrooms in select locations across the country. Readers can view DiLorenzo’s full interview with Forbes here. Interested individuals can peruse to explore the company’s selection of products, blog posts, and instructional videos

Valentino Beauty Pure offers the only nail dust collectors in the U.S. nail care market. As the name suggests, Valentino Beauty Pure offers the best nail beauty services, customers do not have to endure the dust and smell of nails while applying Valentino Beauty Pure products. They are the best systems to capture nail dust in your salon or spa and Valentino Beauty Pure also offers a comprehensive line of salon and spa furniture.

Additional information is available at on Instagram @valentinobeautypure, on Twitter, @ValentinoPure, YouTube, Facebook, and LinkedIn. 

Media Contact
Company Name: Valentino Beauty Pure
Contact Person: Michael Glovaski
Email: Send Email
Phone: (786) 623-3911
Address:2257 Vista Pkwy Suite 23
City: West Palm Beach
State: FL 33411
Country: United States